When you're working with a complex product, like an enterprise web app or SaaS, your copywriting can be hard to optimize. It's not enough to just get the basics right — you need to go above and beyond in order to break through the noise.
We've found that writing customized copy for a customer's target audience is one of the most powerful ways to boost conversion rates. But how do you set up a system that does this automatically?
As a professional copywriter, I get asked all the time about how to customize your marketing content for specific clients. After all, personalization is the name of the game in online marketing these days. But it's not always easy to achieve.
That's why I've put together a few tricks and tips on how you can make your copywriting process faster and more efficient by using CopyAim+ customization features.
Let's start with the good news. CopyAim.com allows everyone to write unlimited content with its free basic subscription. The free plan does not give you access to Advanced Customization, which is only available to CopyAim+ subscribers.
However, even without full access to advanced features, you can still achieve phenomenal results with free tools. Even when you provide the initial topic as simple as (let's pick the favorite dropshipping product) "posture corrector", and you need to write some Facebook Ads.
Although we did not provide any additional information, you can still see how well CopyAim was able to manage a few different ways a Facebook Ad can go.
The tool came up with a few imaginary brands and URLs for you to replace with your own.
Since we did not really have any control over what angle are these ads incorporate and who does it target, the ads are still somewhat random for my taste. So let's fix that.
If you have chosen a specific company, just type in the name of your brand and CopyAim will generate content for you accordingly.
The tool recommends different words to put into your post, all based on the brand's name. Most of your end copy will incorporate your Brand name into the final output content so you can communicate your message in a consistent manner to the right people.
By adding "StandStraightX" as our made-up brand, CopyAim+ be able to sprinkle the branding all over the ads it writes for you. When people look at your copy, they can see how it connects back to your company.
CopyAim+ eliminates the need to be painstakingly specific about every place for branding, so you just have to do it once and CopyAim will keep that consistency going throughout each of your posts.
